Dakar

  • THE 2012 LINE-UP

  • DAKAR 2011

THE 2012 LINE-UP: the big gathering

This year, the Dakar has seen an increase in entries, which have been restricted in order to maintain the level of safety and ensure greater enjoyment on the race. The main highlights…

A sell out

Entries for Dakar 2012 took off as soon as they opened in mid-May. A few weeks later, the organisers announced the end of the registration period for motorcycles and quad bikes, and in order to keep the maximum number of riders to 218, they were obliged to make a selection. The same thing happened in October in the car and truck categories, with numbers being restricted respectively to 171 and 76 vehicles. In total, 465 drivers are expected to arrive for the technical and administrative procedures in Mar del Plata from 29th December 2011.

Planet dakar

Changes to the Dakar over the past ten years have resulted in an internationalisation of the participants. By moving to South America, the rally has naturally attracted drivers from that continent. Although drivers from Argentina, Chile and Peru dominate the South America contingent, the presence of ten Brazilian vehicles plus drivers from Bolivia, Ecuador and Venezuela, means that almost the whole continent is represented. Although it takes place far from their homelands, the Dakar also continues to attract European drivers. Their presence has increased both in absolute and in relative terms.

Newcomers, returning competitors...

The substantial number of newcomers on the rally may also significantly increase competition at the top, as the best of them are often well-placed in the overall rankings. In the motorcycle category, this is perhaps what is in store for Felipe Zanol, the enfant terrible of the Brazilian race tracks, Johnny Aubert, two-time World Enduro Champion or Matt Lagrive, three-time winner of the Bol d’Or. It will also be interesting to see whether Adam Malisz, the Polish driver who has won multiple Olympic ski jumping medals will fly as easily over the dunes as he does over the ski jumps. The 2012 rally will also see the return, after several years of absence, of Johnny Campbell (motorcycle), Carlos Sousa, Carlo De Gavardo, Thierry Magnaldi (single-seater buggy) and the former winner of the truck category Hans Stacey, on his first visit to South America.

A few statistics

Total number of vehicles entered: 465 (+ 15 %) Cars: 171 - Motorcycles: 185 - Quad bikes: 33 - Trucks: 76 50 nationalities at the race start 11 women have entered the rally (in all categories) First-time competitors: 30 % in the motorcycle and quad bike categories 24 % in the car category

DAKAR 2011: 1,200 hours of tv broadcasts

For its third edition on the South American continent, the Dakar will be continuing its relationship with the crowds who discovered it, adopted it and now are demonstrating their loyalty to it : 5 million spectators came to see the event. All the studies conducted have revealed the appreciation of the public and the pulling power of the two host countries. They also confirm the views of Enrique Meyer, the Argentinean Secretary of State for Tourism, who already stated in 2009 that, “the Dakar has been the biggest promotional tool for tourism in Argentina’s history”.

Argentina: 3.5 millions spectators

Chile: 1.5 million spectators

Economic benefits : a direct impact and image benefits

  • • According to a study conducted in 2010 by the Argentinean government, the direct (from competitors, accredited media, spectators, etc.) and indirect economic benefits (tourism) were estimated at 170 million dollars.
  • • In 2011, a brand recognition study carried out on representative samples from the populations of seven countries (Germany, Spain, France, Japan, Argentina, Brazil and the USA) has confirmed these forecasts.
    Indeed, 76 % of the people surveyed had seen the images, read or heard news about the Dakar.
    Amongst this group, approximately 65 % said they would like to visit Argentina and Chile, i.e. approximately 200 million potential tourists.

The Dakar on tv : 190 countries and always more images

  • • Via 70 broadcasters, 190 countries received images of the rally, adding up to total coverage of 1,200 hours. Taking account of the broadcasting times of these programmes and news reports, the audiences of the various channels as well as the prices charged for advertising, it has been calculated that the value of this coverage reaches 312 million euros.
  • • During the race, 55 international, national or regional channels sent teams to record their own images, in addition to the programmes broadcast daily by the organisers.

Dakar.com : 73.5 Million pages viewed

  • • For the 2011 edition, the official web site, www.dakar.com, underwent a transformation. The new version was a major hit with web surfers, because an increase of 55 % in the amount of pages viewed was recorded. In tandem, the average length of visits increased threefold. In the video section, 2.1 million film clips were viewed during the rally.
  • • In addition to the content available on www.dakar.com, the official Facebook page brought together a community of 220,000 fans, whilst 13,000 web users registered with the Dakar Twitter account.




virtual rally game


sponsors

  • Argentina - Secretaría de Turismo de la Nación
  • Gobierno de Chile
  • Gobierno Peruano
  • France 2 - 3 - 4
  • Total
  • Loctite
  • BFGoodrich
  • Elf
  • EDOX
  • Karcher
  • LAN Airlines
  • Novotel
  • Sodexo
  • Volkswagen
  • Sony Xplod
  • Donofrio
  • Branca Unico
  • Iveco
  • Monroe Fric-rot
  • Mutual
  • Agua Palau
  • Personal
  • France Infos
  • Cadena 3 Argentina
  • Diaro Los Andes
  • Futuro 88.9
  • ADN Radio 91.7 Chile
  • la tercera
  • LU6
  • la Capital
  • El Comercio
  • RPP
  • Ruedas & Tuercas
  • Automóvil Club Argentino
  • CAMOD - Confederacion Argentina de Motociclismo Deportivo
  • Fadech - Federación Chilena de Automovilismo Deportivo
  • CHILE F.M.C. Motociclismo
  • FFSA | Fédération Française du Sport Automobile
  • Fédération Française de Motocyclisme
  • Fédération Internationale de l’Automobile
  • Fédération Internationale de Motocyclisme
  • FPEM
  • Touring y Automovil Club del Peru
  • Sos Sahel Presentation
  • Un Techo para mi País
  • Maindru

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